![]() “As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come,” said Oreo in a statement. The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Best of Social Media Points: 90. Built on permafrost in Norway, its much smaller than its inspiration, but still has everything you’d expect from a doomsday bunker. The Global Oreo Vault was inspired by the seed vault built in the Arctic to preserve the earth’s botany in the case of a full-blown disaster. Why does this entry deserve to win On top of everything that happened in. So they decided to build a full-blown doomsday bunker to protect the precious Oreos. In an effort to preserve the beloved cookie for future generations, Oreo has constructed a Doomsday Vault that will safeguard the recipe and ingredients necessary for making the iconic. The Global OREO Vault is real, even if only in the hearts of OREO fans and followers. While it has been determined that the asteroid will harmlessly burn up in the earth’s atmosphere if it does attempt to hit us, Gordon’s tweet still grabbed the attention of Oreo and its parent company Mondelez International. This cross-agency, integrated campaign jumps on a world event by playfully creating social buzz and taking swift and measured action to protect OREO cookies at. 3, after news of a potential asteroid collision with the earth in November had been circulating for a while, Twitter user and cookie-lover Olivia Gordon tweeted wanting to know who would save the Oreos. Why not do the same for OREO The brand has created an asteroid-proof compound, the Global OREO Vault, where it has safely tucked away the cookies recipe, a. ![]() #1 share of voice on social of all brands in OctoberĪnd at a time when the world seemed more divided than ever, we gave people one thing to agree on – that if the world ever ends, there’s no better place to be than up in the Arctic Circle, stuffing your face with OREOs.On Oct. The cookie brand also says this Oreo-focused facility holds just the. The vault was a played at the Global Seed Vault in the Arctic which was designed to preserve the world’s botanical legacy in the event natural or man-made disasters strike. We even sent our most loyal fans and Instagram influencers apocalypse-proof packs of OREOs designed to survive extreme heat and cold.Ĥ15+ earned media placements (during Election Week) 100+ million impressions (more than a Super Bowl spot) 20+ major brands asking to join our vaultħ5% more engagement than a standard OREO post 286% ROI The company has uploaded a mockumentary-style video on YouTube on October 23, detailing how they have built a concrete doomsday vault in Norway to keep its cookies safe. Norway went as far as turning it into an official tourist destination in a tweet. Although there was virtually no chance (0.41 to be exact) of the asteroid threatening their beloved cookie when it passed by, OREO wasn’t willing to risk a future without the world’s favorite cookie' What you see of the 'vault' is all there is. Our followers and dozens of brands immediately wanted in, going as far as searching for clues about the door code within the mockumentary – a search we happily indulged by dropping clues and, eventually, making a real-time response video that revealed it.Īnd they were asking to help, so we held security guard interviews on our DM’s. I wonder who will save the Oreos, tweeted a concerned citizen. We then revealed the OREO Doomsday Vault project on Twitter and YoutTube with a long form film that documented the design and construction process, shared the vault location, and invited fans to visit in case of impact. We began teasing the idea on social and then went dark – something OREO has never done. Inspired by the Global Seed Vault in Svalbard, Norway, we ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard OREOs for all eternity. So when a fan alerted us that, on top of everything else happening, an asteroid was coming towards the Earth and could destroy OREOs (along with the world), we couldn’t take any chances. This 2020 Clio Awards Bronze winning entry titled The OREO Doomsday Vault was entered for Oreo by the community, Miami. Visit Food & Wine's homepageSUBSCRIBEAdNEWSOreo Built a 'Doomsday' Vault to Protect Its Recipe and CookiesThe Global Oreo Vault is just down the road from th. Oreo Oreo, maker of the legendary chocolate-and-creme sandwich cookies, may be overreacting a little. ![]() In the midst of an intensifying pandemic, nationwide protests and the craziest presidential election of our lives, the world’s most playful cookie decided to give the world some much-needed relief. Enlarge Image The Global Oreo Vault is located in Norway.
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